SEO Interview Questions and Answers 2018

Q1. What do you know about SEO?

Ans: SEO means search engine optimization and it is the process of improving the rank of our web pages higher in search engines for given search terms or keywords.

Q2. What are the SEO tools do you use?

Ans: The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.

Q3. What is keyword stemming?

Ans: The process of finding out the root word from the search query is referred to as keyword stemming.

Q4. How you will divide this task or how many types of this?

Ans: It is of two types mainly:

1. On page optimization
2. Off-page optimization or link building or backlinks creation

Q5. Name some SEO blogs that you frequently read?

Ans:

• MOZ
• Search Engine Land
• Search Engine Journal
• Jimboykins
• SEOSmarty

Q6. What do you mean by Backlink?

Ans: The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link.

Q7. What are the SEO activities list you will do if I give you a new website for optimization?

Ans: I will perform all the must-have activities like:
Keyword research to find search term with low competition and high traffic keywords.
On page optimization of our found on our web pages to make them search friendly.
I will create quality backlinks or link building for off page optimization.
I will do social media optimization to improve social signals and getting social media traffic.

Q8. What do you mean by Cloaking?

Ans: Cloaking is a deceptive way of optimizing search. In this technique, different content will be searched by the search engine than what is presented or searched by the users.

Q9. What are outbound Links?

Ans: The outbound links are Links, from your website to another webpage or website.

Q10. How you can do starting of keyword research and which are the best tool you would get help for it?

Ans: I will use Google webmaster tool first for keyword research and use filter available in the tool as per the need like choosing a country or finding negative keywords etc.

Q11. How many types of Meta Tags are there in SEO and what are their characters limits?

Ans: There are two types of Meta tags in SEO.

1. Description Meta tag with 150 characters limits
2. Keyword Meta tag with 200 characters limits

Q12. Can you tell me something about Googlebot?

Ans: To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

Q13. Tell me must to do on page optimization activities in websites?

Ans: There are so many on page activities which you should use.
Apply keyword in Meta title and description and title of the page.
Use the keyword in H1 / H2 tags and highlight it using Bold / Italic / Underlined.

Q14. How many characters limits in the Title tag?

Ans: We can add 70 characters in the title tag.

Q15. What is Cross-linking and what is the function of Crosslinking?

Ans: Cross-linking is used to refer to the process of linking one site to another site.
It provides users with reference sites that contain the content related to the search.
The 2 websites cross-linking do not be owned by the same person.
In other words, cross-linking is a barter wherein I link to you and you link to me.
It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A.

Q16. Which are the trending link building techniques you will follow?

Ans: I will do social bookmarking, guest posting, blog commenting, profile link creation, PDF document sharing files and classified ad posting also. You can check some popular sites to buy backlinks also.

Q17. What is Google Sandbox?

Ans: Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

Q18. How you will check the quality of backlinks which you will create?

Ans: I will check the domain/page authority, relativity and do follow or no follow and the anchor text used for creating it.

Q19. What is white hat SEO?

Ans: In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Q20. Can you mention the functions of body content relevance?

Ans: Whenever there is a text that does not have images on the web page is referred to as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

Q21. Difference between do follow and no follow links? which one is necessary?

Ans: Do follow means when link juice passes and no follow means when link juice doesn’t pass. Both are necessary for doing natural link building. Every affordable SEO services provider use link building as a necessary task.

Q22. Tell me something about Black Hat SEO?

Ans: In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Q23. What are Spiders, Robots and Crawlers and what are their functions?

Ans: Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

Q24. How to check penalized or banned websites?

Ans: When we search for the name of any website without www. and extension like dot com or any other then if the website appears in search then it's not penalized nor banned and if we don’t find it then it may be penalized or may be banned.

Q25. Name a few Black Hat SEO techniques?

Ans:

• Link Farming
• Hidden text, etc.
• Gateway or Doorway pages
• Cloaking
• Keyword Stuffing

Q26. What does it mean if nothing appears on doing a search on the domain?

Ans: On doing a search on your domain and if nothing appears then there are three possibilities.

1. Maybe the site is banned by search engines
2. Maybe no index by search engines
3. Some canonical issues

Q27. How you will save your client’s websites from penalization or be banned?

Ans: I will avoid any kind of over optimization or black hat SEO or unnatural methods for creating backlinks.

Q28. What is the main purpose of using keyword in SEO?

Ans: The keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.